Date of publication: June 2017
SUPs is one of the fastest growing flexible packaging formats facilitated by its widespread acceptance across end use segments in most geographic regions. The favourable development of the total supply chain cost of SUPs and their stronger proposition to promote sustainability compared with rigid packaging alternatives will continue to be the key drivers of demand.
In the fast evolving SUPs industry technological advances are becoming increasingly important. To protect and grow profitability flexible packaging converters have to innovate. Product and system developments at several levels of the supply-chain aim to address changing needs. In todays’ competitive retail environment brand owners are increasingly looking at improving product differentiation while the proliferation of SKUs is driving demand for shorter print runs and fast design changes.
There are still technology gaps to meet complex customer demands to balance costs and technical requirements which will provide opportunities for innovative and well organised companies. However, to develop competitive advantage, industry participants need to fully understand competitive strengths and weaknesses of their organisation, the market opportunities and the dynamics of demand and supply.
This report on stand-up pouches by AMI Consulting is intended to assist industry participants and investors in anticipating change, formulating response strategies and directing R&D investment.