Single serve beverage capsules - Market Overview


Single serve beverage capsules - Market Overview

Published: October 2018


From a niche market, single serve capsules have grown to be one of the most important sub-applications of the ambient thin wall packaging segment in the past 5 years. This dynamic market segment has a complex value chain. There are a number of coffee brewing systems available with proprietary capsule designs. Nespresso and Keurig are brands that pioneered the emergence of the segment and have the highest machine instalment rates globally.   

Nevertheless, the expiry of their design patents in 2012 brought about disruptive changes in the supply chain. The changes created new opportunities for both end-users and converters to tap into this growing market segment.  On the other hand, the supply chain of capsules is rapidly losing its oligopolistic nature and the former dominance of major suppliers is challenged as the market expands. A more fragmented supply chain affects the overall profit pool and the way consumers make their choices.

New opportunities include expanding product ranges into tea brewing systems as well as cold drinks systems. While the untapped potential for cold drinks is yet to be proven, it is telling how significant it might be with global giants such as Coca-Cola and PepsiCo bidding for their space in this market.

With the growing number of capsules in landfills, the industry is under pressure from environmentalists as well as more conscientious consumers. There is an urgent need to review the materials used for capsules conversion in search of more sustainable options, as well as to explore end-of-life solutions. Material changes are likely to disrupt the supply chain even further.

AMI Consulting prepared a new authoritative report on the global market for single serve capsules, with a particular focus on Europe and North America.

The study gathered production details on a site-by-site basis and these building blocks create an analysis of demand. The interview programme questioned producers and users on demand drivers within their specific market areas.

In this study AMI Consulting provides a detailed overview of the single serve capsules systems available on the market and maps out the supply chain in the major end-use geographies. The supply chain of capsule moulding was assessed based on production technologies available as well as materials used. The analysis includes growth drivers, inter-material competition, changing requirements, value-chain positioning and the key issues.

To best address the market requirements, AMI Consulting cooperated with Plastic Technologies, Inc. (PTI) on technical data for individual capsules profiled in the report. PTI used its specialist laboratory facilities to examine individual capsules dimensions, design elements, materials used for production, and barrier performance (note: barrier performance comparison is excluded from AMI's study and available upon request from PTI). 

Capsules are understood as packaging encapsulating dried or liquid contents, requiring a brewing/machine system or another packaging vehicle (e.g. bottle) for product delivery. Only rigid variants are quantified in the report (paper pods and flexible mini-pouches are excluded).

For the purposes of this study, the market will be divided into:

  • Proprietary systems, such as Nespresso, Keurig, and other applicable
  • Non-proprietary systems, compatible with existing machines.

Moreover, the market will investigate the three major product groups that utilise the capsule format:

  • Hot beverages: coffee, tea, other
  • Chilled drinks systems
  • Novel applications, foods

Polymer Scope

The report focuses on the following materials:

  • Metal
  • PP
  • PS
  • PBT
  • EVOH
  • New materials (bio-polymers/compostable, e.g.PLA) and additives
  • Other

Process Scope

  • Sheet extrusion and thermoforming
  • Injection moulding
  • Compression moulding
  • Barrier technologies


The study covers filling, production (i.e. moulding) and market value of single serve capsules within 5 regions: Europe, NAFTA, South America, Asia & Australasia and Africa & Middle East. In addition to regional market analysis, the study reveals key individual markets, critically influencing the supply chain.

Capsules moulding data is provided individually for the following countries:

  • France
  • Germany
  • Italy
  • Spain
  • Benelux
  • Switzerland
  • Austria
  • USA
  • Other relevant

Capsules filling data is provided individually for the following countries:

  • France
  • Germany
  • Italy
  • Spain
  • Benelux
  • Switzerland
  • UK
  • USA
  • Australia
  • Brazil
  • Other relevant

The report is supplied as a downloadable PDF with an enterprise-wide license agreement. One printed hard copy of the report is also provided.

To receive a proposal, sample pages or for further information please click the Enquire/Order button above.


Related events:

Take your business to the next level by registering to attend an AMI event:

Single Serve Capsules 2019, 5 - 6 March 2019, Atlanta, United States

Thin Wall Packaging 2019, 18 - 19 June 2019, The Westin Chicago North Shore, Chicago, United States

Single Serve Capsules 2019, 24 - 25 September 2019, Sofitel Berlin Kurfürstendamm, Berlin, Germany

Plastics Extrusion World Expo 2020, 3-4 June 2020, Messe Essen, Essen, Germany

Plastics Extrusion World Expo 2020, 4-5 November 2020, Cleveland, Ohio

We are a leading provider of information, market intelligence and events for the global plastics industry. Our business is underpinned by our talented staff and our unique databases.

Quick Links


Sign up for our mailing list to get latest updates and offers

Third Floor, One Brunswick Square, Bristol, BS2 8PE, UK +44 (0) 117 924 9442Registered in England, No 02140318
96 Commerce Drive, PMB#173, Wyomissing, PA 19610, United States +1 610 478 0800Registered in Pennsylvania (PA) USA, No 3010392