Published: January 2020
Thin Wall Packaging (TWP) is a market with a clear definition in Europe and AMI Consulting has been instrumental in aiding the process of industry segmentation, quantification and strategy development.
Fuelled by consumer demand for convenient and attractive packaging solutions, Thin Wall Packaging is increasing its penetration within food applications in particular. Facilitated by the expansion of centralised retail distribution, on-the-go convenience formats, and technological advancement in plastics engineering, food processing and packing.
Traditional packaging media, such as Aluminium and glass, are under increasing pressure from the superior functionality offered by plastic alternatives. The ability of plastic Thin Wall Packaging to enhance brand modernity, aesthetics and usability, and offer differentiation is driving demand and intensifying competition in its supply.
Thin Wall Packaging globally remains very fragmented, but the consolidation initiatives have heightened, and global giants like Berry Global (now incorporating RPC Group), Paccor or Klockner Pentaplast, have changed industry dynamics. Only by probing into the activity of both large and smaller producers can the size and structure of demand be properly demonstrated, and the variations by end-use application highlighted. This depth of analysis serves to highlight opportunities and threats by end-use application and provides insight into winning supplier strategies.
A clear business definition and portfolio strategy are fundamental in exploiting the forward opportunity, based on:
>> Assessing the scale of demand
>> Understanding the growth potential
>> Exploiting internal competences, and
>> Appreciating the competitive dynamics and degree of threat.
This report aims to support the development of robust participation strategies to meet the challenges of all sectors of the Thin Wall Packaging market in Europe, by equipping industry players with a full understanding of the source and scale of potential for future development, growth dynamics over the next five years, market drivers and competitive pressures.