AMI Consulting, Bristol, 27/03/2012 According to a recently published study by leading industry consultants, Applied Market Information Ltd (AMI Consulting), the rate of product innovation in artificial turf has never been higher. The report"s editor John Nash says that Product development is more important than ever; good though today's products are, there remains plenty of room for more developments to emerge.
While many will think unkindly of the synthetic turf pitches they played on as children, today"s reality is quite different. Gone are the unforgiving surfaces that caused friction burns and impact injuries, and in their place are fields with controlled slide and defined energy restitution. Its use in soccer is growing as it wins more favourable reviews from players, commentators and the sport's governing bodies. In hockey, synthetic grass has reached a stage of development in which it is the preferred Olympic surface. Other advances have seen artificial grass appear in landscaping applications and at home where it provides low maintenance, attractive aesthetics and a playing surface for boisterous children.
The grass yarns are made from PE (polyethylene), PP (polypropylene) and PA (polyamide). For coating, infill, underlay and shock pads the main materials are SB (styrene butadiene latex), SBR (styrene butadiene rubber), PU (polyurethane) and TPEs (thermoplastic elastomers).
Underlying growth in demand for artificial turf is running well ahead of GDP growth. However 2011 was a year of contrasts with the artificial turf market in Europe going into recession, NAFTA prospects brightening and China growing strongly as might be expected. The industry is changing too in terms of its structure. Active investors include TenCate Thiolon, FieldTurf Tarkett, Bonar and Shaw Industries (Sportexe). Private equity investors plays a significant role in the industry supporting the likes of Polytan and Desso. The structural changes in the industry are causing a review of strategy by some of the participants which in turn is likely to drive future M&A (mergers and acquisitions).
The global market for artificial turf in 2011
Artificial Grass - the Global market is a detailed multi-client research report published in March 2012. For further information please contact John Nash at AMI Consulting: firstname.lastname@example.org or +44 117 924 9442