Published: January 2020
AMI Consulting has been documenting and analysing the growth and development of the European masterbatch market since 1986 giving it a unique perspective on the long term trends and the likely future demand patterns. The market continues to evolve and understanding how these changes are going to effect the future use and demand for masterbatch products is vital for all players in the industry.
It is clear that the world is changing, the market rules which applied in the past no longer work. In the future the interplay between the circular economy, brands, plastics processors and raw material suppliers will fundamentally change the nature of the opportunity open to the masterbatch industry. New products will be required to satisfy the needs for this new world, equally established products may no longer be relevant. Growth may well continues, but the game will be played by different rules. For the masterbatch producer understanding this new world is fundamental to their survival.
Understanding the complex interplay of these factors and how they are influencing market development is vital if companies are to achieve successful growth strategies.